Few people realize just how important a good corporate photographer is. They’ll be in control of most of your visual content, from your ads, to your videos, to your internal documents. Finding and vetting the right candidate is of the utmost importance.
How do you know a good photographer from a bad one? How do you find a good corporate photographer in Shanghai?How do you vet them in a way that best protects yourself? There is no surefire methodology, but the following tips and tricks will steer you in the right direction more often than not.
What Kind Of Work Does The Photographer Produce?
A corporate photographer is going to need to be able to produce a certain kind of work. The last thing that you’re going to want to do is hire a photographer who specializes in catching slow motion nature footage when you’re trying to sell business to business services!
Any photographer that is worth their salt is going to have a portfolio, usually somewhere easily accessible online. Look at as much as you can, and see if their style matches what you are looking for. You don’t need someone who is a perfect match, just someone who is working within your business arena. Speaking of that arena…
Have They Showed Success (Or Signs Of Success) In Your Arena Before?
While it is always nice to be the guy or girl that gave a starving artist their big break, you aren’t in the business of creating professional photographers. To make money for your business you’re going to need someone who has proven that they can produce profitable content.
This means that they have either created a successful campaign in the past, or they have produced the work that would go into a successful campaign (and not sold or monetized it).
By all means, take a chance on a new kid if you want to (or have no choice), but really you want the best bang for your buck.
What Are They Like To Work With?
Nobody (outside of TV) has ever signed on someone who has shown themselves to be unpleasant to work with. You can expect to spend a lot of time with your photographer in the coming months and years, so make sure that it is someone that you are willing to deal with on a day to day basis.
There is nothing worse then a rude deadbeat who misses deadlines, and if you pay attention you should be able to see them coming from a mile away. Don’t fall into any traps, stay patient, and get the job done.
Hiring a good photographer is just like hiring any other employee. It is going to take a lot of due diligence to find someone that is worth aligning yourself with, and you may go through some stinkers before you find the right corporate photographers in Shanghai. Hard work, mixed with the advice given above, should get you what you need though, so get started today! Your photographer is out there, just waiting to be found.